推薦-Essentials of Contemporary Management (Asia Global Edition) 6/e
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內容簡介
The authors present management in a way that keeps it relevant to students even if they lack exposure to a real-life management context. The authors accomplish this through a diverse set of examples and the most popular feature of the text, Manager as a Person in Chapter 2. This chapter discusses managers as real people with their own personalities, strengths, weaknesses, opportunities, and problems. This theme is carried throughout the remaining chapters.
目錄
PARTI:MANAGEMENTANDMANAGERS
Ch1TheManagementProcessToday
Ch2Values,Attitudes,Emotions,andCulture:TheManagerasaPerson
PARTII:THEENVIRONMENTOFMANAGEMENT
Ch3ManagingEthicsandDiversity
Ch4ManagingintheGlobalEnvironment
PARTIII:PLANNING,DECISIONMAKING,ANDCOMPETITIVEADVANTAGE
Ch5DecisionMaking,Learning,Creativity,andEntrepreneurship
Ch6Planning,Strategy,andCompetitiveAdvantage
PARTIV:ORGANIZINGANDCHANGE
Ch7DesigningOrganizationalStructure
Ch8Control,Change,andEntrepreneurship
PARTV:LEADINGINDIVIDUALSANDGROUPS
Ch9Motivation
Ch10LeadersandLeadership
Ch11EffectiveTeamManagement
Ch12BuildingandManagingHumanResources
PARTVI:CONTROLLINGESSENTIALACTIVITIESANDPROCESSES
Ch13CommunicationandInformationTechnologyManagement
Ch14OperationsManagement:ManagingVitalOperationsandProcesses
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